Branding & Public Relations Manager

We are seeking a self-driven Branding and Public Relations Manager to curate a unique Branding and PR strategy & enable world class execution in existing and upcoming markets. The full ownership of the function will be with this role. Experience in a Fintech or financial services would be an advantage.

• Develop, drive and implement the overall brand positioning strategy.
• Supervise/ write and edit company brand campaigns
• Lead the digital team to build and manage the company’s social media image
• Build partnerships to deliver the brand message to the relevant target group
• Ensure that all customer touch points, are consistent to our Tone of Voice and adheres to our brand guidelines, and take initiative to evolve the brand guidelines as appropriate
• Organize and participate in industry events to increase brand visibility and awareness as well as support the development of marketing collateral
• Drive and transform the PR strategy and content
• Copywriting tasks relating to company promotional campaigns
• Generate eye-catching headline and content for social media advertising
• Proofread and review English copywriting for the the team
• Enable content support for the team’s projects
• Draft messages and write content for customer communications when needed, to be a culturally relevant financial brand and also ensure customers
• Work with internal business teams as well as external agencies to ensure optimal coverage across all channels and platforms
• Responsible for social media publications
• Develop/ Network with journalist and create influence with key publications
• The role holder will handle a team of 1 executive and and external agencies

• Ability to effectively prioritize in a fast-paced environment while balancing both strategic and tactical responsibilities
• Seamless style of operation (open to suggestions from others in the team)
• Demonstrated flexibility and agility to learn a new industry/ domain
• High focus on attitude to work with a small size team and driving results
• Self-starter, ability to work and thrive within a fast-paced, culturally diverse, and evolving environment
• Collaborate with cross-functional teams to ensure we are compliant and aligned

• Able to think outside the box, innovate and differentiate
• Outstanding spoken and written communication skills in English
• Relevant experience in an advertorial/creative copywriting position
• Prior experience focusing on Facebook, Twitter, LinkedIn, or Instagram will be an advantage